What Is Generational marketing?
Who THEY Are
Why THEY Became Important
How Much THEY Changed Media Consumption
The Workforce Culture Clash
Examples of Millennial Marketing (many good examples, some of which I had not seen before)
The Affect of the Financial Crisis
2.01.2009
Marketing to Millennials Presentation
I've written a few presentations on Millennial marketing and I've read many more. This is among the best I've seen. Kudos to digital agency, Engauge (previously Spinlogic) for creating a a data-based yet readable look at marketing to Millennials. It draws on a variety of sources, many of which I have also used for this blog (Pew, Outlaw Consulting, BIGresearch). So if you looking for a place to start or just a great summary, this presentation has it all nicely organized.
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Carol - I have discovered your blog recently and I enjoy your point of view.
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