Showing posts with label Millennial research. Show all posts
Showing posts with label Millennial research. Show all posts
12.02.2008
Millennial Research: Just the Facts
When I first started blogging about Millennial Marketing, there were few research summaries. Now there are almost too many. This new presentation by Resource Interactive is among the best I've seen. It incorporates some fresh in-depth primary research among 72 Millennials with a range of secondary sources - Jupiter, Census, Harris and Forrester. The quotes help break up the statistics and bring the data to life. It's a little long, but the graphics are great and there are some good basic reminders about how to reach Gen Y near the end.
10.15.2008
Millennial Market: SlideShare Resources
Hola! Today I am in McAllen, Texas in the Rio Grande Valley to share a presentation on Millennials with the AAF Club. It's hot, and the food is great. I also have a better sense of what a market with an average age of 28 looks like. The slides were uploaded to SlideShare (link below). If you also want the text of the speech, contact me and I will send it to you. Meanwhile, I have I've included links to two other Millennial-focused presentations you may want to check out. Warning: They are very heavy on social media. Tomorrow: Blog resources. Adios!
8.24.2008
How Gen Y Sees Itself
Very interesting new poll data by Harris Interactive provides insights on what Gen Y thinks of itself and other generations. The results show Gen Y may the most self-critical: they tend to rate themselves lowest on the positive attributes (most admired, most generous) and highest on the negative attributes (most greedy, most self-indulgent). While they admire their parents and grandparents most overall, they reserve their highest ratings for Gen X who they see as the 'most productive', 'most socially conscious', 'most innovative' and having the 'most positive effect overall on society'. This insight is consistent with our research findings: while Millennials respect Boomers, they prefer to work for Gen X, who they perceive as having more to offer them in the way of learning.
What to make of the self-criticism? Look to see this change as they mature. Some of the low marks may simply be due to higher respect for their elders, rather than low opinions of themselves.
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