12.02.2008
Millennial Research: Just the Facts
When I first started blogging about Millennial Marketing, there were few research summaries. Now there are almost too many. This new presentation by Resource Interactive is among the best I've seen. It incorporates some fresh in-depth primary research among 72 Millennials with a range of secondary sources - Jupiter, Census, Harris and Forrester. The quotes help break up the statistics and bring the data to life. It's a little long, but the graphics are great and there are some good basic reminders about how to reach Gen Y near the end.
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Carol - Glad to hear you found our Webinar useful! And it is always good to learn of others following the same topics of interest - look forward to following your takes on DMs as well.
ReplyDeleteJ Ried