This video by Tampa Bay agency, 22squared, is the cleverest explanation I have seen on how social media helps consumers find brands -- and how brands find consumers. While this post (my 200th!) isn't strictly about Millennials, it expresses an essential truth of Millennial marketing - what your friends think matters, and now it's far easier to know what your friends think.
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Haha, great video. Social media definitely has a huge impact these days. One video, like this, spread around online on YouTube, Vimeo, AdWido and other video sites will definitely get shared and provide tons of feedback as well.
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